1 Abstract The following master's theses is focused on the emerging journalistic approach constructive journalism and its possible usage in the news coverage. The phenomenon is further examined through the case of the ...

The thesis focuses on the Ukrainian media, the Ukrainian media system and its transformation especially in the context of the Russian-Ukrainian war. The aim of the thesis is to describe and to understand the transformations ...

The presented thesis, "The history and current state of advice columns and 'agony aunts' in both English and Czech and Slovak journalism with a focus on the question of gender" explores and analyzes advice columns as a ...

This thesis deals with Milan Kundera's novel Ignorance and its Czech and French media response and critical reception. The first part of the thesis provides a theoretical anchor for the analyzed texts. Therefore, it first ...

The theme of this thesis is the visual representation of female surfers on the social network Instagram. The theoretical part deals with the development of surfing coverage by traditional media, and then examines the impact ...

The aim of the thesis was to focus on the media coverage of the Green Deal for Europe during the Czech Presidency of the Council of the European Union in order to understand how the selected online media reported on the ...

The thesis Diversity of Sources in Economic News summarizes the current knowledge of the fields of sociology of news and sources and the view of the relationship between journalists and their sources. It then applies these ...

S přihlédnutím k levicově orientovaným teoretickým pracím Gramsciho, Mouffe a Bakhtina, tato práce využívá visual grounded theory metodologii ke studiu obsahu a kontextu slovenských instagramových memů, konkrétně ...

The thesis focuses on communication between developers and fans on Discord and Steam. This communication is primarily examined from the perspective of community managers, who serve as a vital link between developers and ...

The master's thesis focuses on the markedness in the language of Czech political podcasts. The aim is to find out how contemporary political journalists enrich their vocabulary and how they utilize creativity, humor, irony, ...

The aim of this thesis was to confirm the assumption that with the advent of streaming services, Czech filmmakers will be forced to use product placement more often to increase their budgets after many viewers will go to ...

This thesis focuses on the research of the influence of social networks on relationships in a group of children aged 9-11 years. The theoretical part examines the development of social networks, the psychological development ...

Od začátku rusko-ukrajinské války v roce 2022 se objevují fotografie, které zaznamenávají tragédii způsobenou ruskou okupací. Výzkumy se v tomto směru zabývají hlavně zpravodajskými obsahy z válečných oblastí, ale jen malá ...

The aim of this diploma thesis was to find out, what role gender played in the media coverage of Danuše Nerudová's campaign for the presidential election in 2023. In the theoretical part, the concept of gender is explained ...

The diploma thesis titled "Themes resonating in the Czech presidential elections 2023: Content analysis of interviews and debates with candidates Petr Pavel, Andrej Babiš and Danuše Nerudová" examines the form of pre-election ...

1 Abstract This masters thesis aims to analyse the everyday practice of Czech influencers on social media. It asks how they approach topics that may influence the onset and development of a particular form of eating disorder ...

The thesis aims to comprehensively analyze and describe how psychologists and psychology as a field are presented in the Czech media. To identify themes, narratives, stereotypes, and values associated with the profession ...

This master's thesis focuses on framing of Ukrainian refugees in Czech TV news in connection with the refugee crisis caused by the war in Ukraine in 2022. The research was conducted on Události on Česká televize and Televizní ...

The aim of this thesis is to analyze the media portrayal of the war Ukraine in the main newscast of TV Nova, namely in the evening news session Televizní noviny. The thesis will describe how the conflict evolved within the ...

in Czech Když Norsko v roce 2010 udělilo Nobelovu cenu za mír čínskému disidentu Liou Siao-povi, čínská vláda reagovala zmrazením diplomatických vztahů. Až v roce 2016 se vztahy mezi zeměmi normalizovaly na základě deklarace, ...

This thesis focuses on the analysis of the media representation of beauty and health in the advertising campaigns of the three largest drugstore players on the Czech market - dm drogerie-markt, ROSSMANN and Teta. Through ...

The aim of this thesis is to outline how the British web media portray key women of the British Royal Family in their coverage, namely Catherine Middleton and Meghan Markle. I have focused on the themes of gender stereotyping ...

This master thesis focuses on the exploration of Eastern Europe representation in video games, namely through a case study of two specific titles, S.T.A.L.K.E.R.: Shadow of Chernobyl and Pathologic. Video games are ...

This diploma thesis explores the media habits of children aged 6-8, a developmental stage corresponding to early school age according to psychological understanding. Through the ethnographic method of guided tour, in which ...

In the digital age, online platforms have become a critical space that facilitates the exchange of views on many topics. In addition to information, the internet is thus also a provider of space for the democratization of ...

This thesis examines the phenomenon of hyper-realistic sex dolls and robots, perceived as modern social and emotional partners. The study focuses on how users on The Doll Forum shape and interpret the gender identity and ...

This thesis deals with understanding how the value of sleep is presented, and the effectiveness of vitamins and dietary supplements for better sleep is constructed, specifically how influencers on social networks define ...

The main goal of this thesis is to discover what paths lead young people to political participation, what political activities the respondents took part in, how they perceive the influence of influencers on political ...

This thesis focuses on workplace discrimination based on sexual orientation, using the GBDH model as a theoretical framework. The first part presents a description of the given issue in Czech law and a comparison of the ...

This thesis deals with the issue of body shaming in the top sports environment in the Czech Republic and its impact on sportsmen and sportswomen. The aim of this thesis is to find out through qualitative research the ...

The diploma thesis, "How does independent and hybrid informal care for seniors impact caregiving families?" examined informal care for seniors in households through independent care and hybrid care. The research questions ...

Na pozadí transnacionalismu a kulturního pluralismu se vyvinuly konstrukty identity a sounáležitosti mládeže a dětí přistěhovalců, které odrážejí posun k bifokalitě a hybriditě. Na základě dvanácti hloubkových polostrukturovaných ...

The thesis addresses the topic of educational aspirations, which is perceived as one of the important issues in the field of educational inequalities. Specifically, the thesis focuses on the factors influencing the educational ...

This thesis is based on analysis of metaphors, that were used by Czech political elite to construct meaning of Covid-19 pandemic and its implications for Czech society. Pandemic is firstly described as political problem ...

The thesis "Strategic communication of Crossfit: fulfilling the brand discourse through the eyes of Czech Crossfit athletes" deals with a qualitative analysis of brand perception by individuals participating in CrossFit. ...

The diploma thesis Czech Journalists Pressured by Online Threats deals with online threats to which Czech journalists are exposed. It focuses on evaluation of the proposed solutions, their perception of the role of media ...

This thesis explores how people perceive work created with the help artificial intelligence amid its increasing importance and adaptation. Through summary of existing works, it investigates divergent attitudes towards AI ...

The diploma thesis deals with the issue of data protection and misuse in marketing. The aim of the work was to examine the perception of this issue by digital marketers, to identify the causes of insufficient compliance ...

The thesis aims to map the current promotion of modern tobacco products on Instagram. The thesis focuses on the main topics that are currently topical in the promotion of these products, the use of influencer marketing, ...

This thesis examines Czech players' perception of the promotion of paid cosmetic content on the Fortnite platform and how this perception affects their motivation to buy it. The thesis focuses on general perceptions of ...

The thesis deals with marketing communication and consumer behaviour in the context of over-the-counter medicines. The aim of the thesis is to define the factors influencing the purchase of OTC medicines by Slovak and Czech ...

This master's thesis, entitled The Role of Social Networks in Senior Citizen Communications with Family and Friends, examines the significance of online communication in the lives of older adults, with a particular focus ...

This master's thesis explores the involvement of influencers in the Czech presidential campaigns of 2023 from the perspective of political communication. It analyzes the phenomenon of influencers' engagement in political ...

The aim of this thesis is to find out how Czech SMEs approach voluntary ESG reporting. The theoretical part of the thesis describes the theoretical basis of ESG, the significance of its individual factors and its legislative ...