This bachelor thesis explores the influence of TikTok on the spread of beauty trends and their impact on user purchasing behavior. The main goal of the study was to examine how viral videos on TikTok can shape consumer ...

The aim of the bachelor's thesis is to compare the effectiveness of negative and positive appeal in the campaign Aggression Kills, which was created as cooperation between the Czech Association of Insurance Companies, BESIP ...

1 Abstract This bachelor's thesis explores the manifestations and the significance of camp in 1970's queer cinematography. The author examines the forms in which camp appears in the selected films with queer themes from ...

Bachelor thesis "Critical voices against the expulsion of Germans in 1945-1946 on the pages of Czech periodical press" focuses on texts criticizing the expulsion from the time period where expulsion took place in selected ...

This thesis examines the voting patterns in the 2021 parliamentary elections in Czech Republic. First using techniques of multivariate analysis as is the principal component analysis, the factor analysis and the t-SNE ...

The aim of this thesis is to design a communication campaign to increase the traffic of the acp-terapie.cz website for the company Arthrex. The thesis finds out the necessary information to design the campaign by means of ...

Research on state-led repression usually focuses on domestic politics. However, the ability of contemporary authoritarian regimes to influence the quality of life of their citizens rarely stops at the state border. Repressive ...

This thesis studies the impact of autonomy in the form of alternative forms of local governance on human security in Mexico, with a prime focus on the concept of personal security. The research is motivated by the increasing ...

Bosnia and Herzegovina (hereinafter BiH) is facing problems arising from the implementation of the constitution contained in the Dayton Peace Agreement of 1995. Although this compromise peace agreement stopped the armed ...

The diploma thesis is devoted to the analysis of the online communication of actors Jindřich Rajchl and Ladislav Vrabel through the lens of personalisation theories. The thesis analyses the actors' Facebook communication ...

(anglicky) The topic of my bachelor thesis are teal companies and their functioning based on teal principles. At the same time, my thesis also delves into the topic of employer branding and employee value proposition as ...

Jaké faktory nejvíce přispívají k finanční tísni FinTech firem: kapitálová přiměřenost, provozní činnosti nebo ziskovost? Tato práce se snaží zodpovědět tuto otázku pomocí logistického modelu a zkoumáním účetních dat 973 ...

Geostrategická a geopolitická poloha Afghánistánu v euroasijském regionu vedla k tomu, že země hraje klíčovou roli v mezinárodní bezpečnosti již od svého vzniku v 19. století. Vzhledem k tomu, že se země nachází v epicentru ...

Social media, such as Telegram, have been playing an increasingly important role in shaping the public discourse in Slovakia and abroad, including the issue of the perception of the main actors and practice of International ...

This diploma thesis draws attention to a highly relevant and important topic, i.e. cybersecurity on social media. The pace of technology development and trends is relentless and society often fails to react properly to ...

This thesis deals with the synodal process and democratic innovation. The main research objective is to determine whether the current synodal process, which began in 2021, can be described as a democratic innovation, ...

This thesis examines the evolution of German national identity following the Germany's reunification in 1990. Utilizing qualitative analysis of historical texts and socio-economic surveys, the study explores how reunification ...

With a growing need to differentiate themselves on the market, companies are increasingly turning to influencers to engage potential customers. This bachelor thesis focuses on the role of authenticity in influencer marketing ...

Influencer marketing is nowadays a very widespread and powerful tool used especially on social networks to implement marketing strategies. This paper discusses the use of influencer marketing in connection with the PRIME ...

The thesis is devoted to a detailed analysis of the impact of the Russian information war on the Slovak information environment. Emphasis is placed on current data in this area and the thesis focuses on information operations ...

The Czech Republic has seen a multitude of anti-system protests in recent years, as well as a surge of online dissemination of disinformation, misinformation and conspiracy theories. The Covid-19 pandemic and Russia's ...

This bachelor thesis deals with the use of service design as a key tool for improving competitiveness of firms in oversaturated markets. The thesis explores how the integration of service design with marketing and communication ...

Currently, due to the deteriorated security situation in Europe, significantly more states are emphasizing the development of capabilities and the transformation of the structures of the armed forces. The purpose of this ...

Název práce Genderovaný diskurz: Reprezentace latinské imigrantské identity v americkém zpravodajství Klíčová slova Neoliberalismus, feminismus, Spojené státy, Latinská Amerika, imigrace, diskurz, hegemonie Autor: Emmalynn ...