| dc.contributor.advisor | Halada, Jan | |
| dc.creator | Tranová, Thao Ly | |
| dc.date.accessioned | 2025-02-25T10:10:20Z | |
| dc.date.available | 2025-02-25T10:10:20Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/197093 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | Matcha | cs_CZ |
| dc.subject | zelený čaj | cs_CZ |
| dc.subject | tradice | cs_CZ |
| dc.subject | Japonsko | cs_CZ |
| dc.subject | kulturní adaptace | cs_CZ |
| dc.subject | marketing | cs_CZ |
| dc.subject | spotřebitelské chování | cs_CZ |
| dc.subject | český trh | cs_CZ |
| dc.subject | zdravotní benefity | cs_CZ |
| dc.subject | historie | cs_CZ |
| dc.subject | Matcha | en_US |
| dc.subject | green tea | en_US |
| dc.subject | tradition | en_US |
| dc.subject | Japan | en_US |
| dc.subject | cultural adaptation | en_US |
| dc.subject | marketing | en_US |
| dc.subject | consumer behaviour | en_US |
| dc.subject | Czech market | en_US |
| dc.subject | health benefits | en_US |
| dc.subject | history | en_US |
| dc.title | Kulturní adaptace a marketingová strategie pro produkt matcha na českém trhu | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2025 | |
| dcterms.dateAccepted | 2025-02-03 | |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.identifier.repId | 269944 | |
| dc.title.translated | Cultural adaptation and marketing strategy for matcha in the Czech market | en_US |
| dc.contributor.referee | Ježková, Tereza | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Communication Studies:Marketing Communication and Public Relations | en_US |
| thesis.degree.discipline | Komunikační studia se specializací Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.program | Communication Studies | en_US |
| thesis.degree.program | Komunikační studia | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Komunikační studia se specializací Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Communication Studies:Marketing Communication and Public Relations | en_US |
| uk.degree-program.cs | Komunikační studia | cs_CZ |
| uk.degree-program.en | Communication Studies | en_US |
| thesis.grade.cs | Velmi dobře | cs_CZ |
| thesis.grade.en | Very good | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| thesis.grade.code | D | |
| uk.publication-place | Praha | cs_CZ |
| uk.thesis.defenceStatus | O | |
