Kulturní adaptace a marketingová strategie pro produkt matcha na českém trhu

Tranová, Thao Ly

Cultural adaptation and marketing strategy for matcha in the Czech market

bachelor thesis (DEFENDED)

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Permanent link

http://hdl.handle.net/20.500.11956/197093

Identifiers

Study Information System: 269944

Referee

Ježková, Tereza

Faculty / Institute

Faculty of Social Sciences

Discipline

Communication Studies:Marketing Communication and Public Relations

Department

Department of Marketing Communication and Public Relations

Date of defense

3. 2. 2025

Publisher

Univerzita Karlova, Fakulta sociálních věd

Language

Czech

Grade

Very good

Keywords (Czech)

Matcha, zelený čaj, tradice, Japonsko, kulturní adaptace, marketing, spotřebitelské chování, český trh, zdravotní benefity, historie

Keywords (English)

Matcha, green tea, tradition, Japan, cultural adaptation, marketing, consumer behaviour, Czech market, health benefits, history

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