Nové trendy v oblasti monetizace počítačových her
New Trends in Computer Games Monetization
diplomová práce (OBHÁJENO)
Zobrazit/ otevřít
Trvalý odkaz
http://hdl.handle.net/20.500.11956/82181Identifikátory
SIS: 133484
Kolekce
- Kvalifikační práce [23727]
Autor
Vedoucí práce
Oponent práce
Švelch, Jaroslav
Fakulta / součást
Filozofická fakulta
Obor
Studia nových médií
Katedra / ústav / klinika
Ústav informačních studií - studia nových médií
Datum obhajoby
15. 9. 2016
Nakladatel
Univerzita Karlova, Filozofická fakultaJazyk
Čeština
Známka
Velmi dobře
Klíčová slova (česky)
Počítačové hry, videohry, crowdfunding, free-to-play, zaplať, kolik chceš, Humble Bundle, Steam, digitální distribuceKlíčová slova (anglicky)
Computer games, video games, crowdfunding, free-to-play, pay what you want, Humble Bundle, Steam, digital distributionThis diploma thesis deals with the new trends in the monetization of the video gaming industry with emphasis on crowdfunding, free-to-play model, selling games by "pay what you want" bundles and sales on Steam and other digital distribution stores. The purpose of this diploma thesis is to describe how the players on personal computers react to these trends in the Czech Republic. First, the situation in Czech gaming industry and the situation of players in the Czech Republic is described. Then, the new trends are analyzed thoroughly using foreign researches. The practical part analyses the effects of the new trends on Czech players with the results of an online questionnaire. First, the methodology is presented and subsequently the collected data is analyzed. Gradually, the thesis are answering the three research questions which are clarifying various aspects of how the Czech players responds to the new trends in the video gaming industry monetization. Powered by TCPDF (www.tcpdf.org)
This diploma thesis deals with the new trends in the monetization of the video gaming industry with emphasis on crowdfunding, free-to-play model, selling games by "pay what you want" bundles and sales on Steam and other digital distribution stores. The purpose of this diploma thesis is to describe how the players on personal computers react to these trends in the Czech Republic. First, the situation in Czech gaming industry and the situation of players in the Czech Republic is described. Then, the new trends are analyzed thoroughly using foreign researches. The practical part analyses the effects of the new trends on Czech players with the results of an online questionnaire. First, the methodology is presented and subsequently the collected data is analyzed. Gradually, the thesis are answering the three research questions which are clarifying various aspects of how the Czech players respond to the new trends in the video gaming industry monetization. Powered by TCPDF (www.tcpdf.org)