From Linguistic Landscape to Semiotic Landscape:Indigenous Language Revitalization and Literacy

Sughrua, William M.; López-Gopar, Mario E.; Córdova Hernández, Lorena

dc.contributor.author	Sughrua, William M.
dc.contributor.author	López-Gopar, Mario E.
dc.contributor.author	Córdova Hernández, Lorena
dc.date.accessioned	2018-05-28T11:05:41Z
dc.date.available	2018-05-28T11:05:41Z
dc.date.issued	2017
dc.identifier.issn	2336-6702
dc.identifier.uri	http://hdl.handle.net/20.500.11956/97523
dc.description.abstract	For endangered indigenous languages in Mexico, new forms of symbolic representation have beengenerated by linguistic landscapes. These forms involve the written use of these languages in publicspaces, which in turn (re)incorporates the languages into traditional and new contexts. In addition,linguistic landscape production aids indigenous language literacy. Yet the notion of linguistic landscapeseems limited to alphabetic writing and grammar standardization through the production ofsignage, outdoor advertising, and signs. Usually the social actors involved in linguistic landscapeproduction, such as researchers, activists, and public officials, do not recognize the linguistic landscapeas inseparable from the concepts of indigenous people. This article argues that the relationshipbetween linguistic landscape and indigenous concepts cannot be mediated only through thelinguistic landscape itself, but also through the interconnection of language and remembering aswell as the retrieval of the endangered language through strategies of recalling experiences mediatedthrough that particular language. These additional dimensions involving remembering and retrievalbecome what we refer to as the semiotic landscape. This landscape, including multimodal andmultiliteracy methodologies (Kress, 2009), can be considered a channel of language revitalization,as it serves as a space for the interconnection between language and remembering. In this manner,the semiotic landscape allows written language (discourse) to interact with other discourses (visualimages, spatial practices, and cultural dimensions), thereby aiding the emergence of indigenousself-representation and cultural values and hence working toward language revitalization. In particular,this pathway to language revitalization can be seen when considering the Ixcatec languagein southern Mexico.	en_US
dc.publisher	Univerzita Karlova, Filozofická fakulta	cs_CZ
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/2.0/
dc.source	Studie z aplikované lingvistiky - Studies in Applied Linguistics, 2017, 8, 2, p. 7-21	cs_CZ
dc.source.uri	https://studiezaplikovanelingvistiky.ff.cuni.cz
dc.subject	endangered languages	en_US
dc.subject	indigenous language revitalization	en_US
dc.subject	linguistic landscape	en_US
dc.subject	multiliteracies	en_US
dc.subject	semiotic landscape	en_US
dc.title	From Linguistic Landscape to Semiotic Landscape:Indigenous Language Revitalization and Literacy
dc.type	Článek	cs_CZ
dc.type	Journal Article	en_US
uk.internal-type	uk_publication
dc.description.startPage	7
dc.description.endPage	21
dcterms.isPartOf.name	Studie z aplikované lingvistiky - Studies in Applied Linguistics	cs_CZ
dcterms.isPartOf.journalYear	2017
dcterms.isPartOf.journalVolume	8
dcterms.isPartOf.journalIssue	2

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