Rose business — emotion business. Promotion of Jan Böhm’s garden centre in Blatná between the World Wars
| dc.contributor.author | Jungmannová, Veronika | |
| dc.date.accessioned | 2025-01-08T10:26:19Z | |
| dc.date.available | 2025-01-08T10:26:19Z | |
| dc.date.issued | 2020 | |
| dc.identifier.issn | 2336-6710 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/196127 | |
| dc.language.iso | en | cs |
| dc.publisher | Univerzita Karlova, Filozofická fakulta | cs |
| dc.subject | Jan Böhm | cs |
| dc.subject | Business history | cs |
| dc.subject | Promotional Strategies | cs |
| dc.subject | Horticulture | cs |
| dc.subject | Rose planting | cs |
| dc.subject | Czechoslovakia | cs |
| dc.title | Rose business — emotion business. Promotion of Jan Böhm’s garden centre in Blatná between the World Wars | cs |
| dc.type | Vědecký článek | cs |
| dcterms.accessRights | openAccess | |
| dcterms.license | http://creativecommons.org/licenses/by-nc-nd/2.0/ | |
| uk.abstract.en | The aim of the study is to present the promotional strategies of Jan Böhm’s rose cen tre in Blatná, South Bohemia. Jan Böhm (1888–1956) was one of the distinctive selfmademan business personalities of the First Czechoslovak Republic, his fame extending far beyond the borders of the Czechoslovak Republic, and during his lifetime called “Baťa in roses”. Jan Böhm not only bred, cultivated, and sold roses, but he also exported them almost all over the world. From the very beginning of his business, Jan Böhm used rather alternative promotional strategies. He gradually built up a characteristic method of communicating with his customers in which he was able to use the potential and symbolism of roses. These methods mainly included competitive exhibitions and sponsorship which was closely linked to the naming of newly bred rose cultivars. | cs |
| dc.publisher.publicationPlace | Praha | cs |
| uk.internal-type | uk_publication | |
| dc.description.startPage | 55 | cs |
| dc.description.endPage | 69 | cs |
| dcterms.isPartOf.name | Prague Economic and Social History Papers | en |
| dcterms.isPartOf.journalYear | 2020 | |
| dcterms.isPartOf.journalVolume | 2020 | |
| dcterms.isPartOf.journalIssue | 2 | |
| dcterms.isPartOf.issn | 2336-6710 | |
| dc.relation.isPartOfUrl | https://wisohim.ff.cuni.cz |
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