Mitigating Greenwashing Practices in the Fashion Industry: Assessing the Effectiveness of the New EU Green Claims Directive A Case Study of Primark
Zmírnění praktik greenwashingu v módním průmyslu: Posouzení účinnosti efektivity nové Směrnice EU o ekologických nárocích, případová studie Primarku
diplomová práce (OBHÁJENO)
Zobrazit/ otevřít
Trvalý odkaz
http://hdl.handle.net/20.500.11956/186253Identifikátory
SIS: 259696
Kolekce
- Kvalifikační práce [17632]
Autor
Vedoucí práce
Oponent práce
Arregui Moreno, Francisco Javier
Fakulta / součást
Fakulta sociálních věd
Obor
European Politics and Society: Vaclav Havel Joint Master Programme
Katedra / ústav / klinika
Katedra evropských studií
Datum obhajoby
21. 9. 2023
Nakladatel
Univerzita Karlova, Fakulta sociálních vědJazyk
Angličtina
Známka
Velmi dobře
Klíčová slova (anglicky)
ey Words: Greenwashing, fashion industry, European Union, consumer perspective, New Green Claims Directive, sustainability claims, regulation, Primark, effectiveness, strategies, policiesGreenwashing, a prevalent phenomenon within the fashion industry, continues to pose significant challenges. Recognising the severity of this problem, the European Union (EU) has emphasised the need to safeguard consumers against misleading practices. This thesis critically analyses the impact of the EU's initiative to regulate greenwashing practices and evaluate the effectiveness of the New Green Claims Directive in the context of the fashion industry. By adopting a consumer perspective, this research explores the Directive's coverage of greenwashing practices and assesses its real-world efficacy. Employing a comprehensive approach, this study examines the implementation of the Directive through a case study of Primark's sustainability claims. Scrutinising the company's practices, it sheds light on the greenwashing tactics that the Directive may have overlooked. Through this examination, the research seeks to contribute to the existing literature by assessing the effectiveness of green claims and the potential impact of the EU Green Claims Directives. The findings of this study underscore the significance of the fashion industry's lack of stable regulations in combatting greenwashing. The analysis reveals the complexities associated with regulating misleading practices and highlights the need for...